Forever 21 apologises for sending out nutrition bars with online orders

Forever 21 has apologised for sending low-carbohydrate Atkins bars with online orders following backlash.
A number of clients who keep with the American retailer these days issued lawsuits after receiving the low-carbohydrate bars as supplementary freebies with their online browsing orders.
Several of the complainants had bought clothing from Forever 21’s plus-length range, prompting them to accuse the fashion logo of “fat-shaming” them by adding the bars in their deliveries.
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“I went from a size 24 to 18, still a plus-size girl, so I ordered denims from @Forever21,” one grownup tweeted. “Opened the package, when I looked internal I see this Atkins bar. What are you attempting to tell me Forever, 21, I’m fat, lose weight?”
In a commentary released by Forever 21 on Wednesday, the agency brought up that it did no longer mean to result in offence through including the nutrition bar samples in online orders.
“From time to time, Forever 21 surprises our clients with unfastened check products from third parties in their e-commerce orders,” the store said.
“The freebie presents in question were protected in all online orders, across all sizes and categories, for a limited time and have considering been removed.
“This turned into an oversight on our component and we sincerely apologise for any offence this can even have led to to our clients, as this changed into not our purpose in any way.”
ShapeCreated with Sketch.Iggy Azalea in Forever 21 crusade
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ShapeCreated with Sketch.Iggy Azalea in Forever 21 campaign
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Atkins, the low-carbohydrate nutrition programme which provided the bars, issued a commentary explaining that the goal of its products are to help customers aspire for “overall health and wellbeing”.

“Our brand revolution is reflected in the present marketing efforts to spotlight the fitness benefits of eating a low-card/low sugar Atkins lifestyle, with a portfolio of nutritious and delicious snacks for everyone,” the company mentioned.

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While Forever 21 clarified that the nutrition bars were protected in all online orders, no longer simply orders for plus-length clothing, a few have highlighted the fact that this can still have a harmful end result on clients.

“Not best is it fat-shaming, it may also trigger people of all sizes who have EDs [eating disorders].

This is as unhealthy as it is inappropriate,” one adult tweeted.